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Edgard Vidal

- Creative Art Director -

Not only a thinker, but also a maker.

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A headline about public transportation is now a good new.

Agency

Personal Project

Concept

Edgard Vidal

Art Director

Edgard Vidal

Copywriter

Edgard Vidal, Júlia
Fuscaldi Rebouças

UXD

Edgard Vidal

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A platform that gives new opportunities for those who go unnoticed everyday.

Some Stories:

Results beyond the numbers:

 

Agency
Personal Project

Concept
Edgard Vidal, Lucasa
Cordeiro, Thómas
Fernandes

Art Directors
Edgard Vidal, Gustavo
Orsati, Lucas Cordeiro

Copywriters
Júlia Fuscaldi Rebouças,
Thómas Fernandes

UXD
Edgard Vidal, Lucas
Cordeiro

logo

How a parkinsonian’s handwriting changed the way people see their capabilities.

Background

In Brazil, 420.000 people suffer from Parkinson’s Disease. Despite that, the condition is still surrounded by unfamiliarity, which leads to prejudice against people who have it.

Idea

We have transformed the handwriting of Sonia – a former teacher who suffers from Parkinson’s – into the Sonia Script font. Her calligraphy was used to spread knowledge once again, this time about the disease. People could access website’s campaign to write support messages with the font and download it.

Execution

Everyone was able to use the website or download the typeface to send support messages and spread the #TypeToFight movement in social networks.

More than

126MM

people reached

Increase of

205%

of website visitors

More than

890k

of messages generated

More than

13,800

Font downloads

Lauching Video:

Sonia Cascino

Sonia Cascino

Sonia's Handwriting

Sonia’s Handwriting

Mario Niveo

Mario Niveo

Sonia Script

Sonia Script

Sonia Script

How we did it:

Some celebrities that support our campaign:

#escrevaparalutar www.escrevaparalutar.com.br

Uma foto publicada por bel (@belkutner) em

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globo
terra
hypeness
the_hype
abc_design
estadao
comlimao
ad
zupi
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Brazilian biggest independent media channel changed its logo on World’s Parkinson’s Day:

catraca_write

 

Agency
Ogilvy & Mather – Brazil

Creative Directors
Miguel Genovese,
Gustavo Barcellos

Art Directors
Edgard Vidal, Gustavo
Orsati

UXD
Edgard Vidal,
Flávia Goulart

Copywriters
Júlia Fuscaldi Rebouças,
Thómas Fernandes

art_ibm

Background

IBM Cloud may provide the most various insights but only a few people consider using it in their routine.

Idea

In order to make tangible its solutions, we have created a panel that analyzes real-time data to deliver unusual travel tips right before passengers’ boarding.

Execution

By accessing the airport’s database we have identified flights schedules and boarding gates, predicting when someone would pass by and their destination. This was crossed in real-time with information about the city such as weather forecast, cultural and sport events delivering targeted individuals only the best tips that go beyond travel guides.

More than

760k

People Reached

More than

100k

customized inserts in real time

Increase of

16%

on search interest for IBM Cloud

 

Agency
Ogilvy & Mather – Brazil

Creative Directors
Miguel Genovese, Marcio Fritzen

Art Directors
Edgard Vidal, Lucas Cordeiro

Copywriters
Flávio Bacellar, Júlia Fuscaldi
Rebouças, Thómas Fernandes

edgard_vidal

Edgard Vidal

Creative Art Director – Publicis Brasil

Before graduating from the best Latin America University of Advertising (ESPM) in 2014, I have already worked at multinacional agencies such as Ogilvy & Mather and Wieden + Kennedy. After graduating, I went back to Ogilvy where I stayed 2 years and a half and currently I’m working at Publicis Brasil as Creative Art Director.

With only 5 years of experience, I have already participated of global and national pitches for clients such as PETROBRAS, CARREFOUR, SANOFI and MOTOROLA, which we won and made the digital campaign for the launch of MOTO G5 in more than 7 countries. Beyond that, I realized projects for clients such as HEINEKEN, CITI, BRADESCO, BIS, IBM, ROCHE, HERING and NESTLÉ.

Last year, I had an opportunity to go to SXSW after winning a mobile hackathon realized by OATH (formerly AOL) with the participation of the main agencies from Brazil such as F/Nazca Saatchi & Saatchi, DM9+DDB, Africa, among others. In september, I was invited to represent Brasil on the Young competition at Festival Iberoamericano de Publicidad (FIAP) that took place in Buenos Aires.

In addition to the professional projects, I try to carry out personal projects always with the purpose of making people think about it and change their habits. To date, I have 2 main projects:

1- #OBRIGADOSP (2013): It aimed to deliver messages of recognition to people who made some gesture of education among them in the public transportation of São Paulo. The “Thank you” and “Congratulations” messages were delivered via cards.

2- PROJECT OLHE (2014-2016): it is a bank of resumes for people in social vulnerability. Through partnerships with non profit organization, which are responsible to do all the work of professional and mental retraining – and companies – who are willing to give opportunities to these people.

For last, but no least, I would like to say that I strongly believe in projects that make people think and be interested in the content. I prefer that they lose 15s by searching for our content than by watching our forced advertising.